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the iheart project is an exploration of symbolic language, a love affair with representation.
ideograms and poetic text are powerful symbols that suggest or generate an aspect of life which is intensely singular yet eludes attempts by the intellect to fix or establish a single meaning. these symbols channel threads in the history, emotions and behaviors of human existence and beliefs.
a symbol’s continued power depends upon a living contextualization and flux of meaning across time and filtered through culture.
iheart's production architectures are designed to illuminate this idea of living symbols through a merger of installation, interaction, and performance across multiple media that span public and private space, high art to subversive pop.
like love, iheart knows no boundaries. text is picture, picture is text; the path is the destination.
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