concept art

art > public > 002

The slideshow to the right shows the collection of iheart public 002 photographs.

All the photographs, complete with commentary, can be viewed directly on Flickr:



To the Romanoffs for the donation of wallspace, Mike&Chris for the donation of their windowspace for shooting the films, David Sebastian Buus for the assistance, Cynthia Fetty for her support, Jennifer Lee Kim for her patience, Vanessa for access help, Critical Massive for the patience and goodwill, Gabe Mariano for the remake, Brenda Buck for the support and Carñata fun, Tania Ogullukian for project support and photos, Kelly from Hogs & Heifers for the H20 and support, Enok Holsegård for photo support, the Leo Kesting Gallery for their support and beers, Friends of the Highline for their consideration, and last but not least, the random signpainter guy for the sable brush tip!

All content © [sic]


Completed on July 4, 2008 in NYC's Meatpacking District, this was the second iheart public mural. The story of iheart public 002's reflects the looming lockdown and capitalization of space in the NYC's Meatpacking District.

In its original form, the mural was hand-painted and measured 24'X8'. The building's owner originally agreed to a month-long run for the mural. The day after the its completion, he revealed a sudden change of plans; the space was to be leased to an advertising company, with the looming removal of iheart public 002 to be determined with the company.

During negotiaion, the planned time-lapse movie of a meat processing work shift occurred in sleepless rush. Meanwhile, the ad company delivered a final offer to repaint the mural themselves, to the right of the original mural, using vinyl stencils and spraypaint. This offer was accepted.

The cloned creation iheart public 002 became a fitting end to this Meatpacking District project, in a place where original culture is replaced by its commercial shadow. A few months later, the Atlast meatpacking company and all the artists and small businesses in the studios above were evicted by the building owner, with rumors of Barney's stores, glass towers and new Highline entrances abounding.

Then the economy crashed; the building is still empty.

Below are two time-lapse films documenting the life of i
heart public 002. The first film features a shift in the life of meatpacking. The second film shows the repainting of the original mural by the ad company.




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